Boost Your Twitter Follower Engagement With Proven Strategies
4 mins read

Boost Your Twitter Follower Engagement With Proven Strategies

The best way to increase engagement is by providing relevant content that fulfills your audience’s needs. This can be done in a variety of ways.

Photos, videos, and infographics perform better on Twitter than text posts. In addition, threads and prompted replies also have great potential for increasing engagement.

Share Relevant Content

Tweets relevant to your audience’s interests will receive higher engagement rates. This is especially important because a high engagement rate is a factor in the Twitter algorithm. An account with little engagement for weeks can easily fall out of the algorithm’s consideration.

Create content that shows behind the scenes of your business. This is a great way to show your followers the people behind your brand and help them get to know you better.

Using hashtags can also increase your Twitter follower engagement. However, be careful to use them sparingly. Too many hashtags can make your tweets seem spammy or desperate for attention.


Retweeting is one of the most effective ways to increase Twitter engagement. When a tweet you’ve posted gets retweeted, it automatically becomes available to all your followers, increasing its reach and visibility.

To retweet a post, click on the icon that looks like two squared arrows below the tweet. Then, choose from the options that appear. Retweeted posts display on both your profile timeline and your home timeline.

A Quote Tweet is an excellent cross between originality and interaction, so Twitter places these tweets more prominently in your followers’ notifications than basic ReTweets do.

Answer Questions

Asking questions your followers want to answer is a great way to boost engagement. People love to provide their opinions and views, especially when they know they will be rewarded.

However, it would help to be careful not to respond to every question. It might seem impolite to reply to a Twitter user with a question that can quickly be answered by searching a Google search or another online resource.

In addition, sharing informal survey questions on Twitter can be a great litmus test for content, syntax, and relevance for larger surveys conducted in-house or through a third party.

Ask Questions

Tweets that generate discussion are likely to get higher engagement than ones that aren’t. This is true even if the talks aren’t about your business.

Responding to followers when they engage with your content shows reciprocity and helps to build relationships. It also makes it more likely that they will check out your content in the future, based on the principle of discovery.

Creating Twitter polls is another way to spark discussion and drive up engagement. However, send out only a few of these tweets, or people may begin to tune you out.

Create Polls

Twitter polls are a great way to get feedback from your audience and drive engagement. They are quick to create and easy for your audience to respond to. Just make sure your questions are relevant to your brand and provide a few options for them to choose from.

You can create a Twitter poll using the compose tweet option or through your account settings. You can also add hashtags to your poll, which will help more people find it. Be sure to use low-competition hashtags that will be visible to your audience.

Schedule Your Tweets

Twitter is busy, and it’s easy to miss a chance to connect with your audience. But with scheduling tools, you can ensure your Tweets reach your followers — even if you’re away from your computer.

Multiple studies have shown that tweeting 1-3 times a day offers the best results in terms of engagement levels. Avoid flooding your audience with several Tweets in a short period, however.

Schedule recurring posts in advance to help you keep up with your posting frequency. The tool will automatically post your content optimally, boosting engagement and allowing you to focus on other tasks.

Post at the Right Time

It’s essential to understand when your audience is most active on Twitter and then schedule tweets to go out at those times. This will help ensure your content is seen and can drive engagement.

Another great way to increase your Twitter engagement is to reply to followers. This is a simple yet effective way to show your followers that you care about them and your business. It also helps to build trust and loyalty with your customers.